Marketing Plan: Phase II

breakdown Criteria and Target groceryMarket class is great when an organization is deciding how to hike its product. There argon motley ways that a trade bottom of the inning be segmented. Market naval division identifies segments of the trade that argon uniquely polar from atomic number 53 an otherwise and respond other than to different merchandising mixes. Segmentation is different from signing, selecting which segments to address, and positioning, designing a commercialize placeing mix for each(prenominal) segment (Market Segment, n.d.). Organizations divide a market into smaller segments of buyers with different needs and behaviors in vagabond to reach larger markets much efficiently and effectively (Armstrong and Kotler, 2005). This is called market breakdown. The unsettleds utilize in segmenting consumer markets argon geographic, behavioral, demographic, and psychographic. more than one unsettled can be used to identify a rear end market. A fool market is ?a set of buyers circle common needs or characteristics that the company decides to serve? (Armstong and Kotler, 2005, p. 199). at one time the groups argon identified, market segments are evaluated and the virtually attractive one is selected to serve. More than one segment can be chosen. McDonald?s is optimizing market naval division and moving international from mass marketing to addition target groups and improve sales. The segmentation criteria that will feign McDonald?s target market is a combination of demographic segmentation and psychographic segmentation. The target market selected is socially active teenagers.

The sideline shows the segmentation variables identified:Demographics:?Age: 15-19 years?Employment: underemployed jobs? sexuality: Male and female? railing: High teach disciple?Income: Less than $10,000 per yearPsychographics:?Enjoys social events with friends?Attends riotous events at spicy school?Likes fast-food restaurants?Listens to rock music? suffering concern for respectable foods?Likes tv games and internet?Watches TV?Reads magazinesThe segmentation variables were identified and the market was segmented. Profiles of the segments were made. The magnet of each segment was evaluated and the target segment was chosen. McDonald?s hopes to... If you sine qua non to get a rich essay, order it on our website: Ordercustompaper.com

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