Psychographic and Benefit Based Segmentation of Coffee Shop Consumers

| 2012| | | Psychographic and Benefit based segmentation of drinking chocolate shop consumers| | undertake Marketing Decision Final Submission Introduction The get down of coffee: The Arab traders were among the freshman to play coffee beans in biggish plantations. A insobriety was created from change state the coffee beans and they cal conduct the drink Qahwa. Later the drink became very commonplace and was called coffee. In India, it is believed that close to 1600, pilgrims returning from abroad brought guts the first coffee beans from the city of Mocha in Yemen. They planted them back in India and this led to the start of the coffee plantations in India. plank 1: A brief Timeline for coffee. burnt umber Retail industriousness in India: India has invariably been a chai or tea imbibing nation. Coffee was hot only in a some states of South India. ab initio it was the r ich Brahman families who consumed coffee. However with the developing Indian scrimping and the middle class ready to overleap more and grow global lifestyle and culture, coffee shops relieve oneself become more and more popular. According to EuroMonitor, the coffee retail industry in India is over $185 million and it is ontogenesis at an annual mingled rate of 25%. Currently at that place be around 1500 outlets in India.

The main(prenominal) reason for this fickle growth is the growing youth segment of India. It is estimated that roughly 50% of the Indian nation are 25 or young and is expected to growi ng to 55% by 2015. For the youth coffee shop! s are loving hubs to enjoy some quality cadence with friends or exactly go for a cup of coffee. The main players in the coffee retail industry of India are: * Barista Lavazza * coffeehouse Coffee day (CCD) * Café Mocha * Chocolate Room * Coffee Bean & type A; Tea World * Coffee World * Costa Coffee * Gloria Jeans * Java Green * Qwikys coffee pub Inspite of legion(predicate) global players approach path in and trying to grab the coffee...If you call for to get a full essay, order it on our website: OrderCustomPaper.com

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