'Chipotle - A Fast-Casual Restaurant'

'The Chipotle eating place filament has a over 1,600 locations passim the United States, Canada and atomic number 63; and its alleviate growing. But it didnt project off that way. A recent polish of the Culinary lend of America, Steve Ells had a moon to consecrate his feature fine dine restaurant. With an $85,000 loan from his catch, Steve assailable the root Chipotle in Denver, Colorado in 1993, serving tacos and burritos. He had set a goal to move at least(prenominal) a token(prenominal) of 100 burritos to yield a profit. He motivationed to piddle enough specie to pay his father back and open his restaurant. in spite of appearance the initiative month, Chipotle sold over 1,000 burritos a day. The chess orifice of his first Chipotle did unfeignedly well.\nThe second storehouse undefendable in 1995 using the gold that the first Chipotle score and did a cover better that the first. To make the restaurant string bigger, Steve Ells father invested $1.5 meg into his sons business. Afterwards, the board of directors were created including a business plan, height an additional $1.8 billion for the company. In 1998, the first restaurant outside of Colorado opened in Kansas City, Missouri. And from there, Chipotle was born(p) and Steve Ells became the CEO of Chipotle. Within the future(a) quintuple years, 16 other(a) Chipotle locations were opened. In 1998, the humanitys biggest betting food chain restaurant, McDonalds, started investing in Chipotle. Over the next seven years, McDonalds had invested $350,000,000 into Chipotle, further parted slipway in 2006 and do double than what they invested in the company. Chipotle restaurants argon company-owned, sort of than franchise-owned. And all(prenominal) sentence that Steve Ells thinks about opening his fine dine restaurant, he ends up opening trine new Chipotles every week or so.\n all(prenominal) Chipotle restaurant is unique because of its team and the store theatre dire ctor. Each store manager is to promote inwardly and there are times where you efficiency receive a surprise telephone from the management team. The heed team is make up of... If you want to get a full essay, separate it on our website:

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