McDonald’s Fast-Food Restaurants

McDonalds corporation is undoubtedly the largest fast diet drawstring in the world with its primary sales creation in cut fries, cheeseburgers, and breakfasts and soft drinks. In the recent judgment of convictions, McDonalds has introduced fruits, carrots sticks and salads to its menu. The company is currently in trading trading operations in 120 countries worldwide serving 54 million clients and employing oer 400,000 worldwide, a sharp contrast to 1940 when Mac & Dic McDonald started it.With such expansions, McDonalds is a lot associated with the globalization symbol and a spreader of the American ways. The company likewise has several restaurants such as capital of Massachusetts market, Piles cafes and has stakes in Pret a manger and has had stakes in Chipotle Mexican Grill and Donatos Pizza. The ambit usually offers counter and drive done services, McDrive popular on highways and curiosity cities. Some play facilities such as the McDonalds Play place and McDonalds play land with special attention to the different children age groups.The forevermore Young concept was introduced in 2006 in an attempt to redesign the restaurants. This include a change of its colors to warmer shades red and wimp and an addition of sage green and olive. The plan in like manner included the intention of more wood and brick, in place of plastic. The new look would similarly include several zones such as the flexible, grab and go lollygag all with specific music. (Wikipedia 2007). MacDonalds has been suggested to be the largest private establishment in the US with one of eight Americans having been a McDonalds employee at some(a) point of their life. It has also been said to be the single largest buyer of potatoes, pork, gro using up and apples. (Schlosser 2001). In Australia, over 66,000 people are employed in the 441 outlets (Goliath transmission line News 2005)The international expansion process of McDonald began in the late 1960, in Canada then later to Japa n, Germany, Australia, France and England in that tramp. There six countries rack in over 80% of the international sales income, warranting the title of The Big sise. In most cases, the expansion into international market was met with enthusiasm and make global headlines. In 1990, McDonalds entered Russia and was met by more than 30,000 people who braved a cold winter day. To date, the Russian crew serves over 50,000 people daily. In 1992, a 40,000-person crowd and a similar situation also transpired in Poland welcomed McDonalds to China.The international expansion led to the improvement of service lurch standards of those markets. For example, the 1975 entry of McDonald into East Asia led to the demand for high restroom hygiene standards in otherwise food establishments as McDonald had present to them. However, Kleins rule book No Logo has been in the forefront of the antiglobalization campaign, citing that globalization has led to the herd out of the smaller local players.K lein further says that the globalization process has been meliorate by the kinds of McDonalds through franchising and the operation of gas station mini-outlets. This forget to the creation of a synonymous air of McDonalds and hamburgers. McDonald like other Brand Bullies, phase out the local enterprises by offering the final prices, which they can afford cod to the bulk purchase of raw materials and the tangled sales (Klein 1999).The McLibel case of the early 1990s in which two Britons, Helen sword and David Morris were directly involved in a protest title whats wrong with McDonalds? lead to the emergence of a seven-year-old battle. When steel and Morris began the protest, McDonalds protested and used them for illegal defamation. The two-year-old trial that jibed put McDonalds in the spotlight, as the High Court of Justice in London scrutinized the companys advertising strategies. As expected, the press had a field day cover version the classic Goliath verses David battle. H owever, after an appeal to the high court by the Steel and Morris team, McDonald was awarded 40 000 instead of 60 000.The amount was lowered due to the fact that the court proved some of the allegations of Morris and Steel to be true. wholeness of the established claims was that McDonalds was exploiting children during its advertising. This was through the creation of lucrative cartoon characters and use of mascots, which lead to the association of these characters with McDonalds by the children.Children would nag and disturb their parents so as to go to McDonalds. McDonalds was also accused of being anti-union and was non sagacious on doing so because of he fact that it had several franchised units which were after hard-boiled as owned by individuals. McDonalds was also accused of being cruel to animals.Due to the several links made to McDonalds menu and obesity McDonaldss has cut off supersized meals from its menus and included healthier options such as salads and fruits. Two overweight girls case was brought up, with the girls claiming that their overweight states was as a issue of eating uniformly at McDonalds. The Supersize me documentary film of 2004 by Morgan Spurlock demonstrated how foods that was exclusively McDonalds contributed to the obesity problem.This film also demonstrated the psychological and physical well being status as being compromised. Spurlock consumed a total of 5000 calories each for the one-month experiment period. After this period, Spurlock gained a total of 11.1kg, a total 13% body mass increase. another(prenominal) than that, he became moody and lost interest in sex. This film was aery at the Sundance Film festival, leading to the removal of the supersized meals from its menu. The company also started putt nutritional information in small print.In 2002, McDonalds declared the reducing of trans red-hot cooking avoirdupois content by early 2003. However, when the fat was not changed McDonalds was used for not making the i nformation astir(predicate) its failure to change the oil public. This lead to a court order that demand McDonalds to spend $1.5million in the publishing of its notices on the trans fat initiative status. It also led to the donation of $7million to the Public Education on trans fat by the American Heart Association (Wikipedia 2007). In 2002, McDonalds was sued by vegetarian groups for misrepresenting of its French fries. This was because the French fries were fried in quetch tallow despite the fact that McDonalds had discontinued this practice in 1996. However, to date the French fries in circulation in the US contain beef flavoring.McDonalds has been in the forefront in making sure that it retains its market cope despite the tirades of criticism. The most fundaments policy is that McDonald has McDonald has gibed that quality standards of its food and beverages are not compromised. This has been coupled with an involvement with only the most reputable supplies with the same obje ctive. To ensure this is adhered to regular monitoring and testing of the ingredients is conducted while using only the must(prenominal) stringent of standards. It has been noted that several agencies of the government has many a time used the McDonalds standards as models of their regulatory procedures.McDonald has also deliberately support food rubber eraser procedures and systems that are entirely science based. The food precaution measures include microbiological control, high sanitation standards and effective pest control. The worldwide accept Hard Analysis Critical Control Point (HACCP) plan as an effective preventive measure against food borne diseases. McDonalds is also in the forefront in ensuring that its suppliers adhere to the highest food safety standards such as temperature levels and a demonstration that all likely hazards have been addressed through point of control critical management (McDonalds Corporation, 2006). McDonald has made liaisons with case-by-case experts of the international scientific Advisory Council so as to be in the know about latest development in the beef and chicken industries.At the grassroots level, the restaurant, productive measures have been taken. Stuff are oriented and proficient on the expected standards of work from the first day of employment. There is also deliberate preparation of stuff for promotions making them motivated and committed to their work. forward a shift manager is entrusted with the management of an entire shift, they are ensure enrolled in an entire course on food safety and safety standards which included training from the stage of supply, delivery through to handling during preparation. These food safety processes are closely monitored by consultants specialized in operations of staff. The need for expert intervention of the training programs is identified through regular onsite evaluations.ReferenceGoliath Business News (2005). Journal of Hospitality & Tourism Management.Klein, N. (199 9) No Logo. NY St. Martin PressMcDonalds Corporation (2006) Food Safety. Retrieved on October 23, 2007 from the World Wide sack on http//www.mcdonalds.com/corp/values/purchasing/food_safety.html.Schlosser, E., (2001). Fast Food Nation. Boston Houghton Mifflin Books.Wikipedia (2007). McDonalds. Retrieved on October 23, 2007 from the World Wide Web