Religion and advertising :: essays research papers

Advertising and Religion     Anyone who seems to be in the business of promoting themselves or their product is turning to religion to gain a larger audience. spot the religion of Kaballah for instance, five years ago legion(predicate) of us would openly admit that we had never heard of the religion sooner. But now, thanks to the media many of us know Kaballah is the religion practiced by such celebrities as Madonna and Britney Spears. In all actuality Kaballah is a more spiritual complexify of the Jewish religion.     Many religions are now branching out and victimization the media to market their religion and sparking serious debates in the process. Many feel that it is slimly immoral for churches to use the media to market themselves in the mainstream. Some believe the religions should only when sell themselves, but not literally.As Americans we now see telly commercials for churches and services on regular broadcast channels. Anothe r fairly late trend that we see are churches in strip malls or plazas. contiguous to our favorite outlet cigarette shop, local retail store, Bingo hall, or fast food chain there are churches.      Much of the publicise we see for religions is on a smaller scale and not so mainstream. The religion of Jehovahs Witness often sends its members door-to-door to revolve their boy, give out information, in hope to maintain new members. Those of us who have been privileged with a visit know that they are archeozoic risers and like to travel in pairs, so as to take turns overwhelm us with spoken word and pamphlets.One of the largest trends of advertising that we have seen is the exhausting of a cross. What used to be a symbol of ones beliefs and values has choke a mere fashion accessory. In the world of celebrities and bling-bling, a word associated with the amount of visible jewelry shown, a platinum cross thread adorned with diamonds and/or jewels is a sign of wealth and defines your degree of celebrity.      but not everyone is into advertising religion in the mainstream. In January 2005 an article was make in USA Today about a conflict between Rolling Stone Magazine and Zondervan Bible, one of the largest Bible publishers over an ad targeted at spiritually intrigued, 18-to-34-year-olds.     Rolling Stone, which rejected the ad just weeks before its scheduled run date, cited an unwritten policy against accepting ads that contain ghostly messages. Executives for Zondervan say Rolling Stone was a key part of its $1 million campaign targeted at young adults.