Ford Motor Company Essay -- essays research papers

It was once said, Those who do non study the retiring(a) are deemed to repeat it. On the brink of the impudent twenty-first snow it is important for us at the Ford repel Company to germinate a look at our past to see what has worked and what has not in rate to set the standards for the automotive industry. It is overly imperative to take a close look at what our competitors have done because we can also learn from their mistakes as well as improve on near of their ideas that have worked for them. It is important to realize that the world is ever changing and and then what people want, and the market for gondolas is changing as well. Therefore we must world-class take a look into our competitors, and our pasts before we can then range to look toward the future of the Ford Motor Company in the 21st century.It was a little over one hundred year past that Henry Ford first came up with his dream to create an automobile that would change the world. Although it was Henrys dr eams and drive for achiever that lead him to his achievements it was not without the three giants-steel, oil, and transportation, that were the building blocks for the Ford Motor Company. From the beginning he knew that in order to sell his product and shambling his company a success he would have to be able to appeal to the masses. At this while Ford was not the only domain to be in the humiliated but emergence automobile industry. There were others such as David Buick, exchange Olds, and Billy Durant, who were also trying their luck in this new market. At this time owning an automobile was nigh impossible unless one was quite wealthy. Although Buick, Olds, and Durant were every last(predicate) producing autos they were all having trouble selling their products because their production cost were too high. These costs were reflected onto their selling price, which was very hard to afford for most of the working class. This is what caused their monetary troubles and helped Ford die hard into the market. He understood that in order to make his company a success he would have to make his automobile one that could be afforded by the masses. While the other producers of autos were more bear on with who had the bigger, better, and faster cable car, Ford had a different focus. His philosophy was I lead build a motor car for the great multitudeit volition be so low in price that no manwill be unable to own one. It was for the next five years, a young Henry Ford d... ... by the Chrysler Corp. The minivan market is still growing because of the capacity that it offers, its affordability, and efficiency. Although at this time the SUV is the fastest growing market, it is risky to endow more effort into it due to the fact that the bigger, faster, hired gun guzzler delirium is probably nothing but a craze, especially as we move into a more environmentally safe future. This has been seen before in the primeval eighties when this same craze took place right before gas prices jumped and the move to a more efficient automobile took place. American car companies were not ready for this and foreign markets became much more popular. In order not to repeat this history, more emphasis should be placed on the development of a new and efficient minivan that will surpass GM and Chrysler.In conclusion, as we move through the beginning of a new century we must first look to our past to learn what has worked and what has not. subsequently doing so, we can then begin to devise our plans that will move us ahead with the changing times. This can, and will be, accomplished as the Ford Motor Company moves back on top of the automotive industry where it started almost 100 years ago.