Hello Kitty case study Essay

1.0Introductionhullo kitty is a cartoon character of a small colour cat that looks kind, sweet and cute, with a andton nose, two black dot-eyes, sextuplet whiskers and a ribbon in her hair. how-dye-do kitty has no mouth and this represents a major source of emotional association for buyers and buyers bunghole put many different feelings to the little cat. Owners and their cat can be happy, sad and cheerful or any other feelings that user wishes to feel. how-dye-do grass was firstly introduced in Japan in 1974 and is a part of Japanese popular culture and hi kitty is a Japanese bobtail cat also knows as kitty white. Currently hello kitty is 40 historic period of age hello kitty earmark is worth over 5 billion annually worldwide.2.0What the appeal of how-dye-do mess? What needs does it fulfill? howdy stool appeal is mastery in Japan to the prevalence of the Kawaii culture in the country. The Japanese, regardless of their age, were cognise to have a passion for cute objec ts. Kawaii itself mean cute. hullo sess not palliate popular among kid but for adult too. They key out as kidult, the combination of kid and adult. It attracts user who love bug and cat.For instance, it was considered normal for grown women in Japan to be seen with mobile echo cases that were adorned with cartoon characters, or for banks to print check books with pictures of cartoons. The postal department issued stamps featuring popular cartoon characters. Even the Japanese government used hi raft as tourism campaign in Hong Kong and China. howdy gage is fulfilling the need of belonging and love. She has run a friend and has its own mixer fans. People will feel happy when they buy it for their self or receive it as a gift. The appearance and cuteness make slew happy when they see it. It becomes gather inable items and fans become happy when they can collect all the various looks of Hello Kitty.3.0What make Hello Kitty distinctive in its early years from other dolls,a nd what made non-distinctive in afterward years as its sales declined?In its early years, Hello Kitty is the most attractive because that time there no other freshen up that is cute and represent a girl. Hello Kitty then become viral that attract people from any ages. It not only the image of cuteness but also as a friend. Hello Kitty for a little girl she become a friend, for teenager exceptional friend and trend and women also is attracted as the symbol of feminine. Hello Kitty enters all age groups and market. The kawaii thing that make it in truth attractive comparing to other dolls.Even though Hello Kitty was still among the top-selling brands in Japan, the avenues for future growth seemed limited. The increased popularity of other animate like Pokemon among young-bearing(prenominal) consumers make the attraction of Hello Kittys was at take a chance in Japan. Sanrio may have succeeded in reviving the brand in the 1990s by repositioning Hello Kitty to make her sympatheti c to a larger number of people. However, the company could not pull remove the same trick a second time. There were several reasons for this. Hello Kitty had already been placed on a wide identify of items and there were few new items left.Further much(prenominal), Technology changes factor may bakshish to it declined. Abundance electronic and whatchamacallum that is more attractive to children and teenager. All the gadget come with sound and juncture that is more attractive to be watch. Hello Kitty is created without mouth, so it a bit difficult to create a television animation likes others. It seems weird if Hello Kitty has a component part because she doesnt have mouth.4.0How have the needs of children change over the years in term of what they look for in a doll? instantly engineering science change rapidly with many gadget and move technology in market. As a user it affects us when we cant catch up with the changes. We may left behind from other. This changes not only effect adult but children too. When toys argon now using advance technology to express the animator creativity and to enter the market. The impact of this, children moreattract to figure that are look more real. Children today not only looking for toys that are attractive but come with voice and have their own trademark. Example like Upin Ipin, the television series with in their graphic technology, latest is Frozen animation, Elsa is the popular one from the movie.It becomes viral among children. The movies itself very interesting come with good graphic, storyline, song and products. Its a get along package that attract children today, they memories the song. Its completely different with Hello Kitty that has no mouth and cant talk. Hello Kitty has the drippy value that not everyone can understand it. Children now want something that more related to real life, real expression. The technologies today have impact on children choice.ConclusionThere many competitor that come with mo re advanced technology that are more attractive not only for children but for adult too. Hello Kitty is now left behind notwithstanding there so many promotion and contract with big company. Hello Kitty has lost it shine but not for the fans. The loyal fans are from kids from past year that are adult today. Kitty fails to attract younger kids in this 21st century. Kids may like the kitty but still cant be the loyal fans of kitty. Hello Kitty should be able to cope with technology changes to attract young kid today. Hello Kitty must change to something that is catchier suitable with kids this 21st century.