Marketing communications Essay Example | Topics and Well Written Essays - 2750 words - 1

Marketing communicatings - Essay ExampleFurthermore, the report notice that in 2011, most teens preferable the blackberry gadget but a majority of adults used and preferred Apples products. Amazingly, the same teens who said their preferences lied in the Blackberry had problem being free from Apples products. This is one of the problems the report analyses and intends to address. It will be reported that it is factual in stating that the Blackberry that the aforementioned group loved on the contrary, there lacked provision of information and promotion of Apples product thus making this report a necessity.With the tremendous invention of the Smartphones and the subsequent tight competition, companies traffic with these gadgets are encountering a myriad of challenges. Mostly, the challenges are arising from the strategies with somewhat competitors choosing and applying various tactics in trying to go along afloat in the market. This report was requested by a successful company, - Apple Inc. to be precise- with an accept to provide solutions concerning the Integrated marketing communications strategies. Contained herein are statistics on the usage of Smartphones in some countries as other strategies that Apple Inc. could employ in order to meet its goals. The findings of the UKs smartphones market nonplus been a result of extensive research conducted and gained from some of the most reliable sites.Integrated marketing communication (IMC) has been defined in various ways but in all these variations, all agree that it involves the strategies certain in ensuring a product is sold in markets. Normally, a company will create these with a sole aim of ensuring that products sales have been boosted and various methods may be used. Some of these methods include creation relations, advertising, promotions and in with the current invention, the social media. Different individual son the effectiveness of these strategies