Conduct a Swot Analysis Essay

These range from one star to Five star deluxe depending upon size and amenities. About 30% of the rooms fall under the 5-star deluxe categories. To adventure out the present status of this industry a strength, weakness luck and threat (SWOT) analysis is mental. This will help us in sense this industry and overly identify the weak spots. S. W. O. T ANALYSIS OF HOTEL fabrication Strengths ? A very wide variety of hotels is present in the orbit that can fulfill the demand of the tourists. ? There ar supranational players in the market such as Taj and Oberoi & International Chains.Thus, the needs of the international tourists travellers be met while they are on a visit to India. ? men costs in the Indian hotel industry is one of the lo westmost in the world. This provides better margins for Indian hotel industry. ? India offers a readymade tourist destination with the resources it has. Thus the draw to pull customers already exists and has potential grow. Weaknesses ? The cost of land in India is mettlesome at 50% of total project cost as against 15% abroad. This acts as a major deterrent to the Indian hotel industry. ? The hotel industry in India is heavily staffed. This can be gauged from he facts that while Indian hotel companies hold in a staff to room ratio of 31, this ratio is 11 for international hotel companies. ? High tax structure in the industry makes the industry worse off than its international equivalent. In India the expenditure tax, sumptuousness tax and sales tax inflate the hotel bill by oer 30%. Effective tax in the South East Asiatic countries works out to only 4-5%. ? Only 97,000 hotel rooms are accessible in India today, which is less than the Bangkok hotel capacity. ? The services currently offered by the hotels in India are only limited value added services.It is not comparable to the be world standards. Opportunities ? Demand between the national and the incoming tourists can be easily managed delinquent to difference in the period of holidays. For international tourists the summit meeting season for arrival is between September to March when the climatic conditions are suitable where as the national tourist waits for school holidays, generally the summertime months. ? In the long-term the hotel industry in India has latent potential for growth. This is because India is an nonpareil destination for tourists as it is the only country with the most diverse topography.For India, the inbound tourists are a mere 0. 49% of the global figures. This number is expect to increase at a phenomenal rate thus energy up the demand for the hotel industry. ? Unique experience in heritage hotels. Threats ? invitee houses replace the hotels. This is a growing trend in the west and is instantaneously catching up in India also, thus diverting the hotel traffic. ? Political excitement in the area reduces tourist traffic and thus the business of the hotels. In India examples of the same are Insurgency in Jammu Kash mir and the Kargil war. ? Changing trends in the west demand imilar changes in India, which here are difficult to implement due to high project costs. ? The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of reading man power in the hotel industry. Transport Facilities A well gather and coordinated system of transport plays an important role in the prolong economic growth of the country. The present transport system of the country comprises of some(prenominal) modes of transport including rail, road, air transport etc. Tourism industry is also affected by the performance of these services heavy road taxes are the great threat to the tourism industry.